All promotion is physics. Promotion is concentrated force at a point of attack. Promotion is the exploitation of time-space.
Gradualism is how everybody in the lit-biz does things. It’s the slow road. Usually it doesn’t get you very far. The universe consists of a lot of gradualism, but was created with a Big Bang.
The promoter needs to punch a hole in the universe, or at least in the culture. Ideally he should not punch, but blast the hole. With the ULA we didn’t jump through the hole fast enough. The dilemmas of time-space.
In this hypercompetitive world, extreme bravado is required. Lady Gaga-type bravado. Spotting an opening and having the bravado to move into time-space.
Promotion means seeing the field and doing the obvious.