A small press guy is hawking a book at Outsider Writers about using social media for branding. Which seems to be a contradiction. The problem with writers and small publishers is that they all do what everyone else is doing—which guarantees that what they do won’t work. If a million writers are “branding” themselves in the same way, it means nothing. There’s no way to stand out. The idea is to do what no one else is doing.
Or, if everyone’s a star, nobody is.