Demographics

A key part of my plan is hitting vulnerable areas, and, eventually, entire demographics that our mainstream competition has written off.

No, the plan isn't to sell to "street kids," but to about 80% of young people, which established lit isn't trying to reach. $$$. (And face it, all young people want to be "street kids" in some way.)

One of my ULA mistakes was leaving products up to others. . . .

POP STORIES
I'm targeting short stories because,
1.) They used to be the most popular lit form, and could be again.
2.) They're the most vulnerable spot on the literary chessboard. We can easily create better stories.
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Recall how the Big Three automakers were beaten. They lost the subcompact section first. High-end vehicles came later. Novels are publishing's high-end. You don't attack their strength. That's suicide.