Re HTML Giant.
1.) EXAGGERATED HITS. The hits on their site have been overstated, based on response to a provocative comment I posted on their blog April 1. My comment and followups were accompanied by a blog link. Increased traffic to that blog was modest. But perhaps HTML’s readers are so mind-stunted they have no curiosity.
2.) MORE OF SAME. There’s nothing new about these writers and their work, which is inward-looking. They’re holding events at the AWP Conference in Denver—as status quo as you can get. HTML’s young writers seem to have little imagination. Or, they were born old.
3.) INFRASTRUCTURE? This is the same weakness as the ULA’s, but moreso. There’s nothing lasting, nothing substantial, just an endless series of blog posts forgotten within a week.
4.) DIFFUSION. Another ULA weakness. Many of HTML’s staff and writers are scattered around the country. Maybe, though, their home base is New York—the situation if HTML Giant is merely a subset of the Big Money Boys.