Writers need to realize that the congloms themselves, with all their resources, do little to promote the art. Because they lack imagination, it's possible to outdo them
One example: Philadelphia, one of the top four lit cities, has not one weekly radio or TV show, to my knowledge, devoted solely to writers and books. Even golf trumps that.
It's not just that you do it, but HOW you do it. It couldn't be a NPR snoozefest. I'd make such show part of a presentation of new literature. New art, look, packaging, tone, product, with emphasis on excitement and drama. Newness across the board.