There’s a nice new tea shop in South Philly. They have the best tea I’ve ever tasted. What they don’t have is any business. The proprietor is a nice young Asian woman who seems to think business will take care of itself. “Build it and they will come.” But they won’t come if you don’t market—if you don’t aggressively get the word out about what you’re doing. In literature, too many writers think all they have to do is write. Bullshit! They’re completely misguided.
What am I doing? I’m toying with a big new marketing idea. . . .
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