Only another machine—a very efficient and disciplined machine—has a chance to prevail in the current clogged literary scene. Creating a new, better, more disciplined and attractive art—very doable with the poem and story—is merely the first step. Around and above this new art has to be constructed a publicity machine. Lit entrepreneurs have to abandon 19th century literary mindsets which think in terms of creating a small press. The actual press, online or off, is a mechanical function which without accompanying p.r. strategy means nothing. Anyone today can get a book printed, or a story or poem posted online. The trick is creating an audience.
Disciplined boundaries for the new art have to be agreed upon and set, within which creativity can flourish. The machine built to promote that art would have to be as disciplined, as well as perfectly coordinated with the presentation of new products.
Are writers capable of any of this? Are there enough talents available to make such a thing work?
Study the most successful entities and brands. Study Apple. Study the NFL and ESPN. Efficient, disciplined organization is all.
There’s no alternative to this outlined scenario, for those serious about being successful—Gaga-style successful.