Wednesday, June 16, 2010

Understanding Beatlemania

Since 1998 I’ve been thinking about Beatlemania. Partial knowledge of how it occurred provided impetus for the ULA campaign.

Recently I was listening to a radio show about the Beatles at the same time I’d been reading a book about blitzkrieg. A lightbulb turned on. I finally understood the physics of Beatlemania. Which means, I know how to duplicate it.

Some points: Beatlemania was caused by an unplanned conjunction of physical circumstances, first in England, then for the U.S. The Beatles had talent—but a lot of bands have talent. Manager Brian Epstein didn’t know HOW their success would happen, but he sensed—he “saw”—that it could be done. What he brought to the equation was his total belief in the band, and his reworking of the Beatles look. Both were crucial. More important was the situation that Epstein and the band jumped into. A window existed and they hopped through it. A perfect storm came about.

Creating literary “Popmania” would take concentrated work. The payoff would be worth it. The payoff would be huge. I’m talking a billion-dollars huge, which sounds fantastic, but it’s not. Ten times bigger than Eggers. Competition wiped out. What I’d need are a few young writers willing to be adaptable—able to abandon their brainwashing, and humble their egos, to learn how to write pop. A tall order.

During the next many months I’ll be working quietly but hard to set the plan up.

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