Of the couple million wannabe music stars in America, how did a nerdy little girl with average looks and scant talent become the biggest pop personality of the moment?
The person who became Lady Gaga is an astute student of promotion and marketing. She used almost the same strategy and tactics that Madonna had 25 years prior, with a small assist from YouTube.
What were the tactics?
-Crafting a name, a brand, a look.
-Being seen in New York City, heart of media and cultural empire.
-Networking industry and buzz people.
-Working extremely hard for a ridiculously short period of time.
More than 90% of Gaga’s effort went into promotion. The brand, not the music, was the selling point. The music had to catch up. (She made sure it fit the brand.)
To talk about it makes it seem easy. Anyone else could’ve done it. Why her?