Why Do It?

Why revive the ULA? What would be in it for anybody?

The answer is that there's equity in the ULA name. Power and magic. Yes, it's well-hidden. It's diminishing. But when you look at the record, the outfit had an amazing if contentious history.

There's also this: Contrary to wishful thinking, writers can't just write. They need to get word out, somehow, about their writing. They need a vehicle.
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Keep in mind I'm musing about all this. I have enough to keep me busy. It'd be a huge task. But it's a task worth at least considering. Coming close once was a heady experience.