A question which needs to be thought about is: What's the ULA's image? What are its strengths and weaknesses? What should be the image to the public? Should the image be modifed, and if so, how?
One would have to know the new version's short-term objectives and long-term goals, and how the group's projected image/brand keys into those.
I for one believe the ULA, if brought back, needs to be completely reinvented. This isn't at all ten years ago. The world of media is vastly different. The task is 100 times greater, simply from the greatly increased noise about lit. The new look outfit would have to be 100 times better, with a strategy much more sophisticated than before.
To do less would be to resurrect an outdated oldies act.