To think only in the terms of the mainstream doesn’t work in an-already super-crowded field. If it’s too late to get with the dominant trend, an alternative is to do the direct opposite—to anticipate the inevitable reaction to the trend.
I see two areas right now where mainstream literati, including the acknowledged best and brightest, are following a poor strategy. My branding of my ebooks over the next few months will go in the opposite direction. In fact, I’ll vocally oppose the dominant narrative. Will it work?
My leeriness toward academy-trained writers is simply because they’re congenitally incapable of thinking outside the box. They are the herd.