THE POSITIVE MESSAGE OF NEW AMERICAN ART AND LITERATURE

Tuesday, July 19, 2011

The Beatles Effect

Abby Wambach and Hope Solo of the U.S. Womens Soccer team have become household names within the time frame of little over a week. It won’t last, because there’ll be no follow-up, but it demonstrates that the Beatle Effect remains possible. To think only in terms of fragmented markets and micro-niches is a loser strategy.

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