This is a fact: You are the most conditioned, programmed, processed, marketed generation in human history, bombarded with messages day and night, from every direction, every gadget of electronic media, on a panoply of electronic devices. Messages of fashion, ideology, style. The assault is extremely sophisticated.
Literature, as it lags behind the culture, also lags behind in sophisticated conditioning-- but it exists at key levels. It appears in mainstream media when they decide which literary group, or which story, they cover or don't cover, favor or disfavor.
The most consistent processor in the literary business, the most accomplished messenger with the most all-encompassing aesthetic, is the McSweeney's organization.
The ULA's task is to open up one corner of totalitarian media: the literary field.
The new ULA will have a simple message: Free Your Mind. End the Conditioning.