What style—what brand of writing—do we wish to present to the world? Here are some options: 1.) Pop. 2.) Populist. 3.) Outlaw. 4.) Revolutionary. 5.) Other.
Pop would be the broader category. Pop writing is gobbling up literature right now, especially thru ebooks, via writers like Amanda Hocking and Joe Konrath. That can be both an advantage and a disadvantage.
Fully embracing pop would help us appeal to everybody, except the indoctrinated “literary” crowd.
The main question: How to stand out? We’d have to out-pop all other pop writers. We’d have to do this without appearing goofy cornball nerds. No easy trick.