Wednesday, March 9, 2011

On-Line or Off?

I note that lit entrepreneurs are promoting the idea of literary “singles”—works of story length which can easily be sold and consumed. They’re doing this in two areas: on-line, and with print versions.

My ideas are focusing on print. Much more difficult to set-up, but I believe that the work involved will have a greater payoff.

The problem on-line is the massive amount of competition. All literary projects are converging on a single point: the computer screen. This is the consumer’s access point. It’s a small space, with room for only one project at once. It’s a narrow door to squeeze through. The line to get through the door, to get onto the space, is extremely long.

Sure, the first ones through the door will be successful. But everyone will follow. The Internet always becomes quickly consumed by the herd.

Off-line, there remain ways to place yourself directly in front of the consumer. This is my starting point.

1 comment:

K.I.N.G. Wenclas said...

I'll add a couiple caveats.
Of course, as I may have lost sight of, we're talking not about pc screens, but an entirely new screen, the various e-readers. Second, if you are early enough through the door, then e-books may indeed pay.
But this asks for more questions.
How is one to access the e-book?
Individually; that's to say, with micromarketing, which works in very few situations?
Or with branding? By that I mean, with an organized campaign.
What's the demographic of ebook readers? Do we know?
Is there a historical analogy to examine?
The riuse of phonograph machines maybe?
Then we ask, how did RCA operate to capture the new industry?
Quick answers are needed.