THINGS I WON’T SAY ELSEWHERE DEPT.
When I was running the ULA, I tried to get the members to understand the notion that p.r. wasn’t 10% of the campaign, or 50%, or 90%. It was all of it. Every other aspect, from books to shows to personalities, should’ve conformed to the publicity. Or, the hype wasn’t there to serve the product. The product could only exist to serve the hype. Otherwise it was a waste of time. This is a completely counterintuitive, radical idea.
In the ideal campaign, which I’ve sketched out in greater detail, the product itself will be hype. Yea, even the writing.